Is Yahoo Worth Advertising With?

blacknight · 06-09-2008, 16:06

Considering how big Google's market share is these days, is it worth the hassle of advertising with Yahoo as well?

forbairt · 06-09-2008, 20:35

One of my bigger sites in the UK does a fair bit of PPC marketing. They don't use Yahoo however ... they used but not for months now. The volume of users coming from yahoo these days is actually quite small. (I think it was around 6% ... organic traffic on the site)

I know however the UK market still tends to use yahoo quite a bit ... but from what I'm seeing its declining

LeilaDee · 23-10-2008, 13:24

Yahoo! is also cheaper isn't it? It was about a year ago when I did PPC, i don't know if that's still the case though

blacknight · 23-10-2008, 20:15

Quote:

Originally Posted by LeilaDee

Yahoo! is also cheaper isn't it? It was about a year ago when I did PPC, i don't know if that's still the case though

I think the pricing would depend on your market niche ie. how many other people are competing against you.

YooHee · 21-11-2008, 11:33

i think it's more good to advertise with google that yahoo I think :P

blacknight · 22-11-2008, 15:57

Quote:

Originally Posted by YooHee

i think it's more good to advertise with google that yahoo I think :P

Why ?

stanneon · 24-11-2008, 07:36

Google currently dominates the search engine business. If you can only afford advertising on one service, this would be the one you would have to go with.

Yahoo and MSN are second and third. After that you get a whole lot of specialized services that try hard to take searches away from Google, but don't do a very effective job of it.

Just be careful. It's easy to spend so much money on Google that you literally go broke in your attempt to secure customers. Make sure you carefully place limits on how much you are willing to pay on any given day. Go slowly and grow your business as a pace that your can accommodate.

FM07 · 08-12-2008, 19:47

Google is top dog, all the rest are not really comparable. I would use them but they banned me forsome reason.

seo_don · 15-12-2008, 17:42

Try to target PPC on Yahoo. Your conversion rates will be better as compared to Google.

Although it has low share of traffic, but it can still bring several potential clients

markweyner · 22-12-2008, 08:00

Google gives better conversion than Yahoo. That's it.

06-09-2008, 16:06	#1 (permalink)
blacknight Web Slave Recent Blog: My Facebook Account Has Been Hacked Join Date: Sep 2008 Location: Ireland Posts: 515 iTrader: 1 / 100%	Is Yahoo Worth Advertising With? Considering how big Google's market share is these days, is it worth the hassle of advertising with Yahoo as well? __________________ Work \| Blog \| UK Webmaster Chat

06-09-2008, 20:35	#2 (permalink)
forbairt Ban Sticks Set to Stun!! Recent Blog: Bring out your dead .. er I mean upgrade your Wordpress install to 2.8 Join Date: Sep 2008 Location: Dublin Posts: 444 iTrader: 0 / 0%	One of my bigger sites in the UK does a fair bit of PPC marketing. They don't use Yahoo however ... they used but not for months now. The volume of users coming from yahoo these days is actually quite small. (I think it was around 6% ... organic traffic on the site) I know however the UK market still tends to use yahoo quite a bit ... but from what I'm seeing its declining __________________ Forbairt Media \| Web Design & Development Galway / Dublin, Ireland - coming soon ... ( vague but descriptive isn't it ) Recent Work: Safari Club African Safari Holidays - South Africa Safaris Search Engine Ranking: Google Rapid Inclusion Tool - I'm a search engine optimist

21-11-2008, 11:33	#5 (permalink)
YooHee Active Member Join Date: Sep 2008 Posts: 94 iTrader: 0 / 0%	i think it's more good to advertise with google that yahoo I think :P __________________ Polo Ralph Lauren for Men and Women \| Ralph Lauren Cardigans \| Designer Clothes Online

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23-10-2008, 13:24	#3 (permalink)
LeilaDee Newbie Join Date: Oct 2008 Location: Dublin Posts: 8 iTrader: 0 / 0%	Yahoo! is also cheaper isn't it? It was about a year ago when I did PPC, i don't know if that's still the case though

24-11-2008, 07:36	#7 (permalink)
stanneon Cool Newbie Join Date: Sep 2008 Posts: 32 iTrader: 0 / 0%	Google currently dominates the search engine business. If you can only afford advertising on one service, this would be the one you would have to go with. Yahoo and MSN are second and third. After that you get a whole lot of specialized services that try hard to take searches away from Google, but don't do a very effective job of it. Just be careful. It's easy to spend so much money on Google that you literally go broke in your attempt to secure customers. Make sure you carefully place limits on how much you are willing to pay on any given day. Go slowly and grow your business as a pace that your can accommodate.

08-12-2008, 19:47	#8 (permalink)
FM07 Newbie Join Date: Jun 2007 Posts: 16 iTrader: 0 / 0%	Google is top dog, all the rest are not really comparable. I would use them but they banned me forsome reason.

15-12-2008, 17:42	#9 (permalink)
seo_don Newbie Join Date: Aug 2008 Location: London ,UK Posts: 18 iTrader: 0 / 0%	Try to target PPC on Yahoo. Your conversion rates will be better as compared to Google. Although it has low share of traffic, but it can still bring several potential clients

22-12-2008, 08:00	#10 (permalink)
markweyner Newbie Join Date: Dec 2008 Posts: 17 iTrader: 0 / 0%	Google gives better conversion than Yahoo. That's it.